Villain Ki Biryani — Criminally Good Biryani
Steaming biryani handi
INDIA'S NEXT FOOD FRANCHISE

Become
the Villain.

Build a food business people actually remember.

Villain Ki Biryani is a bold, modern QSR brand built around one obsession: Criminally Good Biryani. A scalable franchise model for ambitious entrepreneurs who want to build the next big food brand.

Now expanding across India.

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Target Outlets
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Target Cities
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Indicative Starting Investment
FOFO
Franchise Model

Growth targets. Indicative business model. Final investment varies by location, format and site requirements.

Why Villain

Why be ordinary?

The food business is crowded.
The brands people remember aren't.
01

A brand with attitude

Not another biryani shop. Bold food, character-driven branding and a memorable customer experience.

02

Built for repeat orders

Biryani is a high-frequency food category with strong delivery and takeaway potential.

03

Designed to scale

Standardized recipes, kitchen systems, procurement and operations make the model franchise-ready.

04

Technology powered

Centralized technology for orders, inventory, performance and franchise management.

Villain Ki Biryani packaging
Photo first. Eat later.

The Villain Experience

This is not just biryani.

It's a character. It's a story. It's an experience.
It's the kind of food people photograph before they eat.

The BrandBold identity customers recognize.
The FoodSignature biryanis designed for consistency.
The ExperiencePackaging, challenges and rewards that turn customers into fans.
See the menu→
WANTED

THE WANTED CHALLENGE

Can you defeat the villain?

Meet the WANTED BIRYANI. Our most dangerous biryani.
Finish it. Earn your place on the Wall of Villains.

Built for reels, stories and bragging rights — every outlet becomes a social-media moment.

Accept the challenge→
WANTED
The Wanted Biryani
NAME:
The Wanted Biryani
CRIME:
Being too spicy
WEAPON:
5 levels of heat
STATUS:
Extremely dangerous

Build with Villain

Your city.
Your villain.

We're looking for ambitious entrepreneurs who want to build a modern food business with a brand people remember.

Franchise Formats

Pick your hideout.

Villain Express

150–250 sq ft

Built for
Takeaway + Delivery
Indicative investment
₹8–12L
Best for
High-footfall locations and compact spaces.
Explore format →
MOST POPULAR

Villain Kitchen

300–500 sq ft

Built for
Delivery + Takeaway + Limited Seating
Indicative investment
₹12–18L
Best for
Entrepreneurs looking for the core Villain format.
Explore format →

Villain House

700–1,200 sq ft

Built for
Dine-in + Delivery + Takeaway
Indicative investment
₹25–35L
Best for
High-visibility flagship locations.
Explore format →

Investment ranges are indicative and subject to location, property condition, format, equipment and other project requirements.

City expansion

Where should the next villain appear?

Target expansion cities

FAQ

Questions before the heist?

All questions→

TOP QUESTIONS

Ready to become
the villain?

Your city is waiting. Your kitchen is waiting. Your customers are waiting.

Let's build something criminally good.

Start your franchise journey→