
The Villain Experience
This is not just biryani.
It's a character. It's a story. It's an experience.
It's the kind of food people photograph before they eat.

Build a food business people actually remember.
Villain Ki Biryani is a bold, modern QSR brand built around one obsession: Criminally Good Biryani. A scalable franchise model for ambitious entrepreneurs who want to build the next big food brand.
Now expanding across India.
Growth targets. Indicative business model. Final investment varies by location, format and site requirements.
Why Villain
Not another biryani shop. Bold food, character-driven branding and a memorable customer experience.
Biryani is a high-frequency food category with strong delivery and takeaway potential.
Standardized recipes, kitchen systems, procurement and operations make the model franchise-ready.
Centralized technology for orders, inventory, performance and franchise management.

The Villain Experience
It's a character. It's a story. It's an experience.
It's the kind of food people photograph before they eat.
THE WANTED CHALLENGE
Meet the WANTED BIRYANI. Our most dangerous biryani.
Finish it. Earn your place on the Wall of Villains.
Built for reels, stories and bragging rights — every outlet becomes a social-media moment.
Accept the challenge→
Build with Villain
We're looking for ambitious entrepreneurs who want to build a modern food business with a brand people remember.
Franchise Formats
150–250 sq ft
300–500 sq ft
700–1,200 sq ft
Investment ranges are indicative and subject to location, property condition, format, equipment and other project requirements.
City expansion
FAQ

Your city is waiting. Your kitchen is waiting. Your customers are waiting.
Let's build something criminally good.