Villain Ki Biryani — Criminally Good Biryani

Build with Villain

Your city.
Your villain.

We're looking for ambitious entrepreneurs who want to build a modern food business with a brand people remember.

Franchise Formats

Pick your hideout.

Villain Express

150–250 sq ft

Built for
Takeaway + Delivery
Indicative investment
₹8–12L
Best for
High-footfall locations and compact spaces.
Explore format →
MOST POPULAR

Villain Kitchen

300–500 sq ft

Built for
Delivery + Takeaway + Limited Seating
Indicative investment
₹12–18L
Best for
Entrepreneurs looking for the core Villain format.
Explore format →

Villain House

700–1,200 sq ft

Built for
Dine-in + Delivery + Takeaway
Indicative investment
₹25–35L
Best for
High-visibility flagship locations.
Explore format →

Investment ranges are indicative and subject to location, property condition, format, equipment and other project requirements.

What you get

We build the system.
You build the business.

Brand

Complete brand identity and guidelines.

Kitchen

Standardized kitchen design and equipment specifications.

Recipes

Standardized recipes and preparation SOPs.

Training

Staff training and launch support.

Supply Chain

Approved vendors and standardized key ingredients.

Technology

POS, order management and outlet performance tools.

Marketing

Launch campaigns and ongoing marketing assets.

Operations

Operational SOPs and quality standards.

Support

Dedicated franchise support throughout the journey.

How it works

From application to opening day.

  1. 01

    Apply

    Tell us about yourself and your preferred city.

  2. 02

    Location

    Our team evaluates your proposed location.

  3. 03

    Approval

    Finalize the franchise structure and agreement.

  4. 04

    Build

    Kitchen, branding, equipment and setup.

  5. 05

    Train

    Your team learns the Villain system.

  6. 06

    Launch

    Open your doors and unleash the Villain.

Franchise Economics

Built for unit economics.

We don't promise returns. We show you the framework.
Revenue
↓
− Food Cost
↓
− Labour
↓
− Rent
↓
− Marketing
↓
− Royalty
↓
Operating Profit

Actual profitability depends on location, rent, sales volume, operating discipline, staffing, food costs and other local factors.

Est. Monthly Revenue
₹7,92,000
Est. Gross Margin
₹5,38,560
Est. Operating Contribution
₹3,88,560

Illustrative calculator only. Not a guarantee of financial performance. Excludes marketing, royalty, utilities and other costs.

Introducing Villain OS

Every villain needs a control room.

A centralized technology layer designed to help franchise partners understand and operate their business.
VILLAIN_OS // OUTLET #001 — DEMO DATA
Today's Sales
₹34,850
+12%
Orders
187
+8%
Average Order
₹186
+3%
Food Cost
29%
on target
Customer Rating
4.6
★★★★★
Inventory
78%
healthy
Weekly Orders
MTWTFSS

Sales

Track revenue and orders.

Inventory

Monitor stock and wastage.

Performance

Understand outlet-level performance.

Customer

Track repeat orders and loyalty.

Who we're looking for

Are you villain material?

  • Entrepreneurs
  • Food business operators
  • Multi-unit franchise investors
  • Retail business owners
  • People with strong local market knowledge
  • Operators who care about customer experience

You don't need to be a chef.

You need ambition, discipline and the willingness to build a great local business.

Founding partners

The next 100 villains.

Be among the first entrepreneurs to bring Villain Ki Biryani to your city.

City expansion

Where should the next villain appear?

FAQ

Questions before the heist?

All questions→

TOP QUESTIONS

Ready to become
the villain?

Your city is waiting. Your kitchen is waiting. Your customers are waiting.

Let's build something criminally good.

Start your franchise journey→