Villain Ki Biryani — Criminally Good Biryani

Our Story

Every hero needs
a villain.

We didn't set out to open another biryani shop. We set out to build a character.

    CHAPTER 01

    The problem

    Every street has a biryani shop. Almost none of them have a name you'd remember the next day.

    CHAPTER 02

    The idea

    What if biryani had a character? Not a palace, not a Nawab — a villain. Bold, a little dangerous, impossible to ignore.

    CHAPTER 03

    The kitchen

    We obsessed over a handful of recipes until they were repeatable anywhere: same spice, same dum, same hit.

    CHAPTER 04

    The mission

    Build India's most memorable biryani brand, one city and one franchise partner at a time.

Villain Ki Biryani packaging
Photo first. Eat later.

The Villain Experience

This is not just biryani.

It's a character. It's a story. It's an experience.
It's the kind of food people photograph before they eat.

The BrandBold identity customers recognize.
The FoodSignature biryanis designed for consistency.
The ExperiencePackaging, challenges and rewards that turn customers into fans.
See the menu→

The villain code.

Bold over bland

If it doesn't make you look twice, it's not Villain.

Consistency is power

The 500th plate tastes like the first.

Fans, not footfall

We design moments people share.

Partners win first

Our franchisees' success is the brand's success.

Ready to become
the villain?

Your city is waiting. Your kitchen is waiting. Your customers are waiting.

Let's build something criminally good.

Start your franchise journey→